We’re honest with our colleagues, suppliers, partners and customers.

We are positive about the improvement we bring to people and pets through high-quality products and innovation. About the impact we create together. 

We are all in and don’t exclude anyone. Humans and animals on the same level. Breed, age, size, gender, hairstyle. Everyone is welcome here. 

We listen to our customers and develop new, better and science-backed products to solve their everyday needs.

We challenge the traditional way of doing things and actively search for new ways to transform ourselves and the pet industry.